In today’s digital age, having a website for your business is no longer simply an option. Today’s customers expect the companies that they shop with to be available online, whether for contacting and customer services purposes or for online shopping. If you own a small business or are in the process of setting one up, a website should never be an afterthought but rather something that is right at the top of your priority list. Failing to... [Continue Reading]
Online security is very important these days, especially for small businesses, as small businesses usually don’t have special technical staff to handle computer security issues. Most of the times the business owners or the technical leads have to take care of online security themselves, which could be often times tedious and time-consuming.
However, if small business use the correct tools and set up right routines, computer security can be... [Continue Reading]
Marketing is to business as a hammer is to a nail. It is a tool, a necessary function to make the other functions work. Just as a nail won't go anywhere without a hammer to drive it, so a small business won't progress without small business marketing to drive it.
Marketing cannot be ignored. More specifically, EFFECTIVE marketing cannot be ignored. Some businesses market regularly but they market incorrectly, and not only is it ineffective, it is... [Continue Reading]
If converting a manual bookkeeping system to a computerized system, the conversion will take a bit more time than just starting fresh because it needs to be sure the new system starts with information that matches the current books. The process for entering the initial data varies depending on the software chosen. To ensure that properly convert bookkeeping system, use the information that comes with the software; read through the manual, review the... [Continue Reading]
The first way to make a business social media campaign easier to use is to have daily goals. Daily goals keep a business owner or a social media manager focused on what they need to do to build the business and the network of the business. Daily goals are the secret to not feeling overwhelmed by some massive amount of information and possible actions that a business can take while on the social systems. Therefore, these daily goals are almost... [Continue Reading]